In 1965, Tom Wolfe famously asked of Marshall McLuhan: "Suppose he is the oracle of the modern times--what if he is right?" Fifty years later, McLuhan's biographer Douglas Coupland, McLuhan's sons, and sixteen scholars explore the many ways in which McLuhan's predictions have come true.

Jaqueline McLeod Rogers is a mother of two adult daughters and Professor and Chair (Department of Rhetoric) at University of Winnipeg. Her doctoral thesis studied fiction by women (published as Aspects of the Female Novel) and she has continued exploring women’s experiences and writing. The blog (https://familybloglines.com/ ) eventuated in this co-edited collection. Recently, she’s explored urban space and local place and published McLuhan’s Techno-Sensorium City: Coming to our Senses in a Programmed Environment (Lexington). Marshall McLuhan used to predict we’d live in houses without walls: Are we there yet?

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Tracy Whalen is an associate professor of Rhetoric, Writing and Communications at the University of Winnipeg.

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Catherine G. Taylor is professor of Education and Rhetoric and Communications at the University of Winnipeg.

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"An exciting collection that presents a refreshing diversity of topics and case studies. Its authors make rich contributions to both long-standing and contemporary debates about McLuhan."

Michael Darroch, co-editor of Cartographies of Place: Navigating the Urban