McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.

Stephen Dale is the author of four previous non-fiction books exploring issues ranging from the rise of the media-based environmental politics of Greenpeace; the impacts of suburban culture on politics in Canada and the United States; and the role of youth-focused propaganda in creating support for the bloodbath that was the First World War. He’s been a freelance contributor to leading Canadian and international publications, was Canadian correspondent for InterPress Service news agency, and has created numerous radio documentaries for the CBC. He lives in Ottawa, Ontario.

Stephen Dale's profile page

“McLuhan’s Children is the most sophisticated analysis I’ve read in years of the strange dance performed by the media and an important social movement. It is engaged scrutiny at its best - fair-minded and indepednent of party lines. I recommend it enthusiastically to anyone who cares about planetary health.”

Todd Gitlin, author of The Twilight of Common Dreams: Why America is Wracked by Culture Wars

“An important book for all people trying to publicise their message and change the world, not just green it.”

NI (New Internationalist)