Elections are not just about who casts ballots – they reflect the citizens, parties, media, and history of an electorate. Fighting for Votes examines how these factors interacted during a recent Ontario election. Drawing on a wealth of sources, the authors ask three questions: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? How do voters respond to the information around them? The result is a sophisticated analysis of how parties influence voters in an era when new media is reshaping the electoral landscape.

William P. Cross is professor and Bell Chair in Canadian Parliamentary Democracy at Carleton University and co-author of The Promise and Challenge of Party Primary Elections: A Comparative Perspective.

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Jonathan Malloy is a professor of political science and the Honourable Dick and Ruth Bell Chair in Canadian Parliamentary Democracy at Carleton University.

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Tamara A. Small is a professor in the Department of Political Science at the University of Guelph.

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Laura B. Stephenson is a professor in the Department of Political Science at the University of Western Ontario.

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